New research has revealed the value of ‘intangible assets’, such as reputation, to brands.
The Triple G Study asked consumers how good brands are, in terms of actions, recommendations, and engagement.
Out of 120 brands, only sixteen achieved Triple G status, revealing them to be among the most trusted brands in the UK.
Top rated brands include John Lewis, Waitrose, and Weetabix.
Find out more about the research, and the importance of intangible assets, here.
Filed under: Marketing Tagged: Brands, campaign, Engagement, John Lewis Waitrose, Marketing, MarketingWeek, reputation, Triple G, Weetabix
